Searching Brussels industry association websites for Press Releases (PR) leads to interesting insights on how industry associations struggle with this matter.
- PR headline is very long
- Headline is followed quickly by a long quote
- Document is not a PR but an industry report
- PR is too long
- Top navigation on the website says „Publications“ without any categories
- Websites show no PR at all
Check the straight forward recommendations by Eco Business, Newswire and Mailchimp
- write heading with max 70 characters, capitalize only first word and proper nouns
- address in first paragraph: Who, What, Where, When, Why
- then write more details and quotes
- end with boilerplate
- use 400-600 words
- include image