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How to write a good Press Release?

Aktualisiert: 30. Juni 2022

Searching Brussels industry association websites for Press Releases (PR) leads to interesting insights on how industry associations struggle with this matter.

- PR headline is very long

- Headline is followed quickly by a long quote

- Document is not a PR but an industry report

- PR is too long

- Top navigation on the website says „Publications“ without any categories

- Websites show no PR at all

Check the straight forward recommendations by Eco Business, Newswire and Mailchimp

- write heading with max 70 characters, capitalize only first word and proper nouns

- address in first paragraph: Who, What, Where, When, Why

- then write more details and quotes

- end with boilerplate

- use 400-600 words

- include image

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