Development respectively update of international marketing strategies
Developing or reviewing the marketing strategy, using
benchmarking and SWOT-analysis, carrying out in-depth
interviews with management and field staff
Adjusting the brand positioning, defining customer needs and
challenges, completing the brand-competence pyramid, moderating expert workshops
You are benefitting from my experience to ask the right questions, from my broad understanding of value chain, market players, sales channels and country specifics.
This is paired with a down-to-earth approach to developing concepts and a “swabian” mentality to deliver value for money.