Baschnagel Marketing Consulting + Management has a focus in the support to associations and industry consortia.

These organizations are often faced with specific challenges like

• international or even global scope
• Aiming for impact with different target groups
• varying involvement of members
• lack of management capacity

Some associations are developing their benefits to the market, but already need to attract sufficient members to finance their operations. Other associations aim to be known and have impact in various regions and multiple countries. They might consider teaming up with liaison partners to achieve leverage in market penetration.
I support you by aligning your members in drafting concepts, presenting them for decision, followed by “in time”, “in quality” and “in budget” implementation of actions

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My support

• developing or reviewing the marketing strategy marketing planning and implementing marketing communication
• updating website design
• project management for strategic topics
• drafting the liaison partnering concept
• planning stakeholder events
• moderating workshops